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“ESTRATEGIAS DE MARKETING SENSORIAL PARA EL POSICIONAMIENTO DE LA EMPRESA ‘MUNDO GRAFICO DIGITAL’ S.A.C. NUEVA CAJAMARCA: SENSORY MARKETING STRATEGIES FOR THE POSITIONING OF THE COMPANY ‘DIGITAL GRAPHIC WORLD’ S.A.C. NEW CAJAMARCA”, rhe, vol. 8, no. 2, pp. 690–701, Dec. 2021, doi: 10.26495/rce.v8i2.2032.